The Super Simple Explanation of Inbound Marketing [Infographic]

If you are not sure what all this Inbound Marketing frenzy is about, The Whole Brain Group have truly come to your rescue. Their brilliant infographic outlines the similarities and differences between Traditional Marketing and Inbound Marketing. It also presents the five vital stages of successful Inbound Marketing campaigns:
1) Creating great content – it’s much easier to attract your audience when you have something valuable to say. Make sure your content is clear, timely and relevant to the audience.
2) Getting found – there is plenty of valuable resources on the Internet, so making yourself easily found is key. Use as many communication channels as you can, but make sure you maintain high standards on all of them. Make your online presence on Facebook, Twitter, Google+, LinkedIn and other communication channels like Slideshare and Quora – you’ll be surprised how much you can benefit from them.
3) Converting visitors to leads – create & optimize your landing pages. Test what works best for your audience and make sure your Call To Actions are clear and easily visible.
4) Converting qualified leads to customers – focus your efforts on improving user experience at all stages of the sales funnel. Make sure what you offer is what they need. Remember to constantly optimize in order to improve ROI.
5) Analyzing and optimizing your tactics – Optimization truly is key – see what your audience respond to in terms of content, what time they tend to share or comment. Test your landing pages, be more active where your audience tends to interact with you. Adjust your content to meet their needs – see what works and don’t be afraid to try unconventional solutions.

The infographic really does what is says on the tin: it’s simple, yet packed with highly informative content. All the five steps it presents are equally important – having great content nobody reads doesn’t really get you anywhere. If you really want to succeed, analyse your current situation and implement all the necessary changes ASAP.

Let us know what you thoughts are be using the comment section below!


Dorota is currently advising clients how to create and manage effective advertising campaigns in accordance with the principles of Inbound Marketing. She offers training sessions and provides consulting and audit services for businesses of all sizes. To date, Dorota has worked with over 60 professionals, private entrepreneurs and top 500 companies. She has also been responsible for the online presence of over 40 businesses (white label).




  • Olga Nikitina

    If you are using Marketo for some time now and don’t seem to enjoy all the advantages, there must be a problem with the platform’s proper integration. Or, perhaps, it might be insufficient knowledge and skills to make the most of it. Either way, performing an marketo audit is more than necessary!