The CMO Guide to Inbound Marketing [Infographic]

We love seeing companies spread the knowledge of Inbound Marketing – this infographic by Marketo does exactly that, and it does it really well.

The infographic presents basic information on Inbound Marketing, such as similarities with and differences to Traditional Marketing. It also lists benefits and shortcomings of the approach and presents its simplified stages.

Generally speaking, successful Inbound Marketing allows your company to attract prospects through high quality content relevant to your audience. Typically, leads captured via Inbound Marketing actions are cheaper than those obtained by Traditional Marketing. Timing plays a vital role here – brand awareness and brand preference should be fostered early on, well before your customers are ready to make a purchase. Regular content publication helps your audience become engaged, however, you need to do a lot more than that – social media updates, campaign analysis and optimization are also mandatory. The CMO guide to Inbound Marketing

Source:http://blog.marketo.com/blog/2012/04/the-cmo-guide-to-inbound-marketing-infographic.html

Tom's career spans over 10 years of developing and implementing Online Marketing, SEO and Conversion Rate Optimization campaigns. He has cooperated with over 150 businesses representing more than 30 industries, including IT, finances, health & fitness, design, education and construction. To date, he has catered for the needs of businesses of various sizes including startups, non-profits, and even Fortune 500 companies.

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