Category: content marketing

A Beginner’s Guide to Inbound Marketing

A Beginner’s Guide to Inbound Marketing

In the online community, there’s recently been a lot of talk about Inbound Marketing. For those of you who are still confused as to what that term actually means, here’s a simple explanation to help you grasp it. The idea behind Inbound Marketing is that success will come from activity of potential customers. As a
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The CMO Guide to Inbound Marketing [Infographic]

The CMO Guide to Inbound Marketing [Infographic]

We love seeing companies spread the knowledge of Inbound Marketing – this infographic by Marketo does exactly that, and it does it really well. The infographic presents basic information on Inbound Marketing, such as similarities with and differences to Traditional Marketing. It also lists benefits and shortcomings of the approach and presents its simplified stages.
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The Anatomy of Content Marketing [Infographic]

The Anatomy of Content Marketing [Infographic]

As a species, humans display the curiosity of knowing how things work. Already in our childhood, we tend to dismantle objects into pieces to see what they are made of and try to put them back together. Science, medicine and engineering all require professionals to nurture that child-like inquisitiveness, but knowing how things work is
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How can you benefit from a Social Circle?

How can you benefit from a Social Circle?

I bet you have already played with a Social Circle a bit. The Facebook account for your business is open, you have posted a couple of blog posts and even tweeted for a month or so. But you feel that all this effort goes in vain. Don’t worry, many marketers feels like that – it’s
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How to SEO a website?

How to SEO a website?

This year witnessed a true revolution in search engine optimization. Due to increasing number of marketing professionals who have overused traditional SEO techniques, Google has introduced penalties for those who over-optimize. It is evident that practices that worked in the past no longer apply. In the recent decade companies have realized that good exposure in
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Visual marketing how-to guide

Visual marketing how-to guide

It has been proven that great photos drive social engagement and boost online sales. People increasingly appreciate stories told with images and often get discouraged by indigestible text-based content. Nowadays a good picture is what makes a sale. Images (photographs in particular), are content marketing’s magnetic force these days. This can be easily observed on
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