Author Archive: Tom Gorski

Tom's career spans over 10 years of developing and implementing Online Marketing, SEO and Conversion Rate Optimization campaigns. He has cooperated with over 150 businesses representing more than 30 industries, including IT, finances, health & fitness, design, education and construction. To date, he has catered for the needs of businesses of various sizes including startups, non-profits, and even Fortune 500 companies.

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Five crazy SEO tips to improve your SEO ranking

Five crazy SEO tips to improve your SEO ranking

For a website, being on the second and other consequent pages of Google for searches is a death sentence. No one has the time or patience to scroll through pages to search for a response, and instead, they rephrase their searches. Appearing on the first page of Google is not exactly a piece of cake,
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The CMO Guide to Inbound Marketing [Infographic]

The CMO Guide to Inbound Marketing [Infographic]

We love seeing companies spread the knowledge of Inbound Marketing – this infographic by Marketo does exactly that, and it does it really well. The infographic presents basic information on Inbound Marketing, such as similarities with and differences to Traditional Marketing. It also lists benefits and shortcomings of the approach and presents its simplified stages.
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The Anatomy of Content Marketing [Infographic]

The Anatomy of Content Marketing [Infographic]

As a species, humans display the curiosity of knowing how things work. Already in our childhood, we tend to dismantle objects into pieces to see what they are made of and try to put them back together. Science, medicine and engineering all require professionals to nurture that child-like inquisitiveness, but knowing how things work is
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