InboundWay.com is designed to help both B2B and B2C companies discover how to best use marketing tools, connect with customers, elevate brand awareness and increase sales. We provide our readers with high quality content based on the level of their expertise (introductory, intermediate, advanced) helping them to grow their business and generate more revenue.

Anchored by years of experience, Tom Gorski and Dorota Zys specialize in business-oriented inbound and search engine marketing strategies, management techniques and educational events. They publish valuable articles, provide business audit services and an inbound marketing expert-on-call Q+A service.
Do you have any questions? Contact US ->


Tom's career spans over 10 years of developing and implementing Online Marketing, SEO and Conversion Rate Optimization campaigns. He has cooperated with over 150 businesses representing more than 30 industries, including IT, finances, health & fitness, design, education and construction. To date, he has catered for the needs of businesses of various sizes including startups, non-profits, and even Fortune 500 companies.

Tom Gorski

Internet Marketing
Affiliate Marketing


Dorota is currently advising clients how to create and manage effective advertising campaigns in accordance with the principles of Inbound Marketing. She offers training sessions and provides consulting and audit services for businesses of all sizes. To date, Dorota has worked with over 60 professionals, private entrepreneurs and top 500 companies. She has also been responsible for the online presence of over 40 businesses (white label).

Dorota Zys

Inbound Marketing Specialist
Conversion Optimization Consultant


Caroline has extensive experience in Internet marketing and language consultancy which she integrates to develop online and offline projects. Her primary areas of interest include Inbound Marketing, Content Marketing, Social Media and Conversion Rate Optimization. To date, Caroline has cooperated with a number of companies and specialists from various industries including IT, finances and medicine.

Caroline Piwiec

Communication Manager
Internet Marketing Specialist