Author Archive: Dorota Zys

Dorota is currently advising clients how to create and manage effective advertising campaigns in accordance with the principles of Inbound Marketing. She offers training sessions and provides consulting and audit services for businesses of all sizes. To date, Dorota has worked with over 60 professionals, private entrepreneurs and top 500 companies. She has also been responsible for the online presence of over 40 businesses (white label).

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Top 3 Inbound Marketing Automation Case Studies

Top 3 Inbound Marketing Automation Case Studies

2017 was definitely an interesting year for Inbound Marketing. Some companies adopting Inbound Marketing techniques got extraordinary results. At the same time, high ROI of numerous Inbound Marketing campaigns created extensive demand for sophisticated Marketing Automation tools. 2018 looks even more promising and we are looking forward to finding out what it brings. In the
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A Beginner’s Guide to Inbound Marketing

A Beginner’s Guide to Inbound Marketing

In the online community, there’s recently been a lot of talk about Inbound Marketing. For those of you who are still confused as to what that term actually means, here’s a simple explanation to help you grasp it. The idea behind Inbound Marketing is that success will come from activity of potential customers. As a
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Inbound Marketing Automation –transforming data into revenue

Inbound Marketing Automation –transforming data into revenue

Inbound Marketing strategies reinforced by Marketing Automation tools can significantly increase the effectiveness of your company’s Marketing activities such as blogging and social media campaigns. Successful Marketing Automation can also facilitate lead generation resulting in a several hundred percent increase of all generated leads. Inbound Marketing vs. Marketing Automation Effectiveness of Inbound Marketing activities can
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The Super Simple Explanation of Inbound Marketing [Infographic]

The Super Simple Explanation of Inbound Marketing [Infographic]

If you are not sure what all this Inbound Marketing frenzy is about, The Whole Brain Group have truly come to your rescue. Their brilliant infographic outlines the similarities and differences between Traditional Marketing and Inbound Marketing. It also presents the five vital stages of successful Inbound Marketing campaigns: 1) Creating great content – it’s
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How can you benefit from a Social Circle?

How can you benefit from a Social Circle?

I bet you have already played with a Social Circle a bit. The Facebook account for your business is open, you have posted a couple of blog posts and even tweeted for a month or so. But you feel that all this effort goes in vain. Don’t worry, many marketers feels like that – it’s
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How to SEO a website?

How to SEO a website?

This year witnessed a true revolution in search engine optimization. Due to increasing number of marketing professionals who have overused traditional SEO techniques, Google has introduced penalties for those who over-optimize. It is evident that practices that worked in the past no longer apply. In the recent decade companies have realized that good exposure in
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Influence social media with 5 good decisions

Influence social media with 5 good decisions

Building an online community around a brand, project or business is an investment. And as such, it can bring benefits or it can lead to the waste of time and money. To make a significant social impact, your company needs something more than just financial and human resources. It must have a vision and a
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Visual marketing how-to guide

Visual marketing how-to guide

It has been proven that great photos drive social engagement and boost online sales. People increasingly appreciate stories told with images and often get discouraged by indigestible text-based content. Nowadays a good picture is what makes a sale. Images (photographs in particular), are content marketing’s magnetic force these days. This can be easily observed on
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